Advanced Italian

What if they built a store and everybody came, but nobody shopped? That may be the fate of the new Prada “epicenter,” the 23,000-sq.-ft. retail space in New York designed by architect-of-the-moment Rem Koolhaas that boasts so much arresting visual flourishes and high-tech gadgetry that shoppers may actually forget there's merchandise to be bought. From the “wave” that joins the upper and lower levels (a skateboarder's dream) to the plugged-in dressing rooms that not only help you pick the

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.