paraiso secreto

The Experiential: Paraiso Secreto

Wieden + Kennedy and The Mill paired up to create an experience for Corona in Mexico City that blurred the lines between real and virtual, between urban and paradise.

It was a hundred years ago, more or less, that Robert Edmond Jones observed that in the combination of the live actor and the moving picture, a whole new form is born. How often I have mused at how prescient that statement was. Jones clearly had thought of the evidence at hand… Moving pictures could connect to the human sensorium at levels that could make us laugh, or cry, or even run on cue. The surprised audience to August and Louis Lumiere’s infamous film of a train

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