Bob Bonniol

The Experiential: It’s All Going To Go Wrong

It is irresponsible to not seek failure. You must seek it with an unrelenting magnifying glass.

It’s not in my nature to be negative. I don’t deal well with impossibilities. When a client or collaborator approaches me with something that seems technically impossible according to common convention or even common sense, that’s when I get excited. The people I work most with seem to gravitate toward these challenges. Let’s try out the impossible.

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