Bob Bonniol

The Experiential: It’s All Going To Go Wrong

It is irresponsible to not seek failure. You must seek it with an unrelenting magnifying glass.

It’s not in my nature to be negative. I don’t deal well with impossibilities. When a client or collaborator approaches me with something that seems technically impossible according to common convention or even common sense, that’s when I get excited. The people I work most with seem to gravitate toward these challenges. Let’s try out the impossible.

Now under those circumstances, you have to decide that everything is going to go wrong and prepare for i

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