Hansel and Gretel

The Experiential: Hansel And Gretel At The Park Avenue Armory

It's been my premise that experiential production is happening not only in the brand sphere, but also in immersive installations in the worlds of art and architecture.

Artist Ai Wei Wei, and architects Jacques Herzog and Pierre de Meuron have continued a rich collaboration in creating Hansel and Gretel at the Park Avenue Armory. Herzog and de Meuron are the architects who have overseen the renovation of the Ar

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