This webcast was broadcast Wednesday, February 17. Register below to immediately watch the replay.

Join us for an in-depth discussion about one of the most challenging designs of the year—the Halftime Show—with legendary production designer Bruce Rodgers, who has designed the show for the last decade. Rodgers presents the production design from inception to completion: a look at inspiration for the design, right down to the technical details of the realizing the production, including collaborating with other designers, technical challenges, client/artist requests and solutions, and achieving the mega-show that is broadcast internationally to more than 100 million viewers with the help of several hundreds of crew members. The webcast is sponsored by VER.

During this webcast Bruce Rodgers, production designer, discusses:

  • Challenges and solutions for a crew of hundreds setting up a 12-minute show.
  • How the design addresses both aesthetic and technical concerns and solutions.
  • Set, lighting, and video integration.
  • Collaboration with other designers and meeting the artist and client demands.

Marian Sandberg - Director, Content, Live Design & LDI

Bruce Rodgers - Production Designer, Tribe, Inc.  

Bruce Rodgers, founder and president of Tribe, Inc., and 26 year veteran of the entertainment design industry is highly recognized and respected for his talents as a production designer, art director, concept designer and creative consultant. Rodgers’ design influence has defined the visual language of popular entertainment. Rodgers and the Tribe, Inc. team are credited with design innovation for music tours, concerts, variety and music talent shows, television, advertising, corporate/industry trade shows, exhibits, national political conventions, and events.  His designs include Super Bowl Halftime Show

In the past year alone, he has designed the Country Music Association Awards, Premier Boxing Champions, Rock and Roll Hall of Fame Induction Ceremony, XVII Pan American Games Opening Ceremony, iTunes Festival, and of course, the Super Bowl Halftime Show. Click here to see his full bio, awards, and nominations.