Elation Platinum Beams Help Ring in the New Year in Times Square

The countdown to midnight in New York’s Times Square is always something special and this year even more so for Elation Professional as lighting designer Paul Miller turned to Platinum Beam 5R moving heads and ELAR 108 LED Par lights supplied by Christie Lites to light musical performances for the time-honored Times Square celebration.

The celebration began in the early evening and featured star-studded performances on two stages by the likes of Miley Cyrus, Blondie, Melissa Etheridge and other crowd favorites. An estimated one million people gathered in mid-town Manhattan for the event, which culminated in the famous ball drop, with millions more watching on television and via live streaming throughout the world.


Rising above the background

Powerful lighting effects and New Year’s Eve go hand in hand with bursts of color and light streaking through the air a natural part of the experience. Enter the color-changing Platinum Beam 5R with 2.5 degree beam angle, which was used to shower narrow, dense ACL-type beam effects from above the main performance stage, from behind performers, and from the far side of the stage.


“We were really excited to use the Elation Beams this year on New Year's Eve,” commented LD Paul Miller. “In the midst of all the light and color that comes with doing a television show in the middle of Times Square , we're always looking for something that will really ‘pop’ and rise above the background and the Elations really helped us do that. Especially in the long shots from the top of #1 and #2 Times Square, they really drew your eye to the stages as well as allowing us to get some beams in the air - even when the cold wind blew all our atmosphere away!”


Leading rental company Christie Lites, who supplied the lighting for the New Year’s Eve celebration for the first time this year, has also supplied Platinum Beam 5Rs for the Broadway musical ‘A Night with Janis Joplin’ (playing at the Lyceum Theatre in New York) where LD Justin Townsend added them to give a nice punch to the show.


ELAR and Times Square

Painting the trussing elements in color across both stages at the NYE event were Elation ELAR 108s, handy RGBW Par lights that are IP65-rated to protect against inclement weather. In a coincidental note, Christie also supplied 500 ELAR 108s for the upcoming “The Amazing Spider-Man 2” movie, where they were used through the rain and snow on a set that is an exact replica of Times Square. So it seems the ELAR 108s and Times Square were made for each other!


As the final countdown finally began to welcome in 2014 in Times Square, the Elation gear had already been hard at work for over six hours. And there was little doubt that Elation lighting fixtures had already been working hard at many other New Year’s Eve celebrations around the world.

About Elation Professional

Elation Professional is one of the world’s leading lighting and visual solutions providers and is the global brand of Elation Lighting. Founded in 1992 and headquartered in Los Angeles, with European sales, distribution and support based in The Netherlands, Elation designs and manufactures a comprehensive range of innovative yet affordable lighting and video products that are distributed through a global network of dealers and distributors. Made up of a spirited team of dedicated personnel, Elation is setting new efficiency and performance standards in Platinum lamp and LED technology and is acknowledged for a comprehensive commitment to Total Support. As a company in expansion with a presence in a growing variety of market segments, chances are you’ve experienced Elation lighting at a concert, special event, TV, theater, late night venue, House of Worship, theme park, cruise ship, exhibition, architectural space or elsewhere. For more information, please visit www.elationlighting.com


For more information, contact:


Elation Professional US

6122 S. Eastern Avenue

Los Angeles, CA 90040


Tel: (866) 245-6726 (toll free)

Tel: (323) 582-3322

[email protected]