Rental and production house Alchemy Concert Systems of Aspen, Colorado, recently purchased Elation Professional EPV9 IP LED panels and immediately put them to work on two events at Aspen Mountain ski resort.
John Czechowicz of Alchemy Concert Systems explains the reasons behind the decision to add the Elation panels to their inventory. “We have been sub-renting modular LED display panels for over a year and have been weary to enter the market due to high cost and rapid obsolescence of products due to exponential growth in LED technology. The EPV9 IP was the first product that we felt had the price and performance to allow us to be competitive in the large outdoor modular display market.”
John says the fact that the panels were sold and supported by a known name brand was an important factor in the decision, as was the price point and the panels’ IP65 rating. The 9mm pixel pitch and 5,500 Nits of brightness were also key factors.
Audi Ajax Cup
For the Aspen Valley Ski and Snowboard Club’s 2013 Audi Ajax Cup in late December, a 3 x 5 panel EPV9 IP screen mounted off a 15’ truss arch showed pre-race day advertising and program information for Aspen Mtn. gondola traffic while race day content consisted of live race footage, athlete bios and advertising. Media was delivered and scaled using Elation Arkaos Media Master Pro software on a custom-built media server.
“With the screen suspended 15’ in the air, the adjustable blow-though design of the panels gave us added peace of mind,” John stated. “The screen was overwhelmingly bright even in direct noon-day sunlight. The client, who was concerned that it wouldn’t be visible during the day, was very happy with it. The screen was even visible from the other side of town.”
A corporate event held in early February to celebrate the opening ceremony of the 2014 Winter Olympics included former US Olympians, a 100-skier torch light parade down Aspen Mountain and a large pyrotechnic display. A pair of 2 x 4 panel EPV9 IP screens suspended from 10’ truss arches that were buried in the snow flanked the ski area’s Little Nell ski run. Olympic-themed graphics, corporate branding/logos and live TV coverage was run on the panels.
“The light weight and ease of connection of the panels was invaluable as we had to setup in the dark the night before the event because the ski run could not be obstructed while the mountain was in operation during the day,” John explains. “We even had to dial down the brightness because the screens were overpowering the fireworks! We ran an overnight test pattern at 1% brightness to keep the screens warm and even that lit up the entire base of the mountain.”
About Elation Professional
Elation Professional is one of the world’s leading lighting and visual solutions providers and is the global brand of Elation Lighting. Founded in 1992 and headquartered in Los Angeles, with European sales, distribution and support based in The Netherlands, Elation designs and manufactures a comprehensive range of innovative yet affordable lighting and video products that are distributed through a global network of dealers and distributors. Made up of a spirited team of dedicated personnel, Elation is setting new efficiency and performance standards in Platinum lamp and LED technology and is acknowledged for a comprehensive commitment to Total Support. As a company in expansion with a presence in a growing variety of market segments, chances are you’ve experienced Elation lighting at a concert, special event, TV, theater, late night venue, House of Worship, theme park, cruise ship, exhibition, architectural space or elsewhere. For more information, please visit www.elationlighting.com
For more information, contact:
Elation Professional US
6122 S. Eastern Avenue
Los Angeles, CA 90040
Tel: (866) 245-6726 (toll free)
Tel: (323) 582-3322
Elation Professional EU
6468 EW Kerkrade
Tel: +31 (0)45 546 85 66