Envision 2013: The Value Of Live And Where It's Going

Bob Bonniol moderates this Envision Symposium 2013 session of The Value Of Live, And Where It’s Going.

Are festivals the new theme parks? The festival concept is becoming the ultimate communal experience for an entire generation of consumers. As festivals and similar events get bigger, broader, and more complicated, the role they play in storytelling becomes even more important.

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