VAN NUYS, CALIFORNIA — Fonogenic Studios, a renowned recording studio and live music venue located in the heart of the San Fernando Valley, recently upgraded its sound system with Cerwin-Vega!®’s new P-Series Professional PA system and classic CVA Active Series Speakers. With constant compliments from both A-list musicians and audiences about the superior sound quality of the live venue, the studio’s owners and engineers are thrilled with the audio and the reactions.
Rami Jaffee, who is a founding member of the Grammy-winning rock band The Wallflowers and now keyboardist for the Foo Fighters, owns the studio with music producer Ran Pink, who has produced for PiNk & NoSeWoRthY and has composed for TV shows such as Happily Divorced and The Fran Drescher Tawk Show. Together, they operate half of the building as a recording studio and the other half, which features a big sound stage, as a live performance space.
“We’ve hosted crazy parties, with performances by big-name musicians, ever since our launch,” says Jaffee. “Now, we’ve been doing it more frequently, with parties every two weeks. We even live-stream the concerts to the web. We wanted Fonogenic to be an environment where artists felt comfortable emotionally investing in their music. We’re a family here and we want our clients to feel like this is their home too. We want it to be a creative haven for them. They shouldn’t have to worry about the sound quality we’re providing them.”
To ensure adequate sound coverage at the space, Jaffee and Pink hung four Cerwin-Vega! P-Series P1500X speakers from the ceiling and positioned two additional speakers as center-stage monitors. The setup was completed with CVA-118 subs for front-of-house and CVA-115 subs for the drums.
“When we compare our previous arrangement to our P-Series setup, it’s like night and day,” says Pink. “Getting the levels of the vocals and of the mixes of the music just right used to be a challenge for us because of the elongated shape of the room. But now, since we deadened the room and installed the larger P-Series system, we’ve had no problems.”
Fonogenic Studios visitors, including top-notch producers and such renowned musicians as Stevie Wonder, often remark on the space’s flawless sound quality, which Jaffee and Pink attribute to Cerwin-Vega!. “It’s just such a great feeling to hear all these music heroes mention how incredible the sound is right from the get-go,” continues Pink. “That’s the most satisfying feeling you can get, and it’s thanks to the P-Series.”
“Ross Hogarth, one of the biggest producers of our time, watched a band here at one of our events, and said the sound was just superb,” adds Jaffee. “And Foo Fighters guitarist Chris Shiflett had his side project band play one of our parties. He said he’d never heard stage sound that amazing in his entire life. In fact, when artists play at our venue now, they worry about living up to the sound quality, because it reflects the true sound of their music.”
A sound system that boasts exceptional clarity, the Cerwin-Vega! P-Series delivers a new standard in power and bass punch for superior sound quality suited to any sound reinforcement application. The P1500X speaker is the most powerful PA product in its price class, employing a 15-inch woofer and high-frequency compression driver, powered by a custom 1500W Class-D amp. Overall, the compact size and incomparable clarity of the P-Series speakers make them perfect for everything from permanent installations to on-the-go rehearsals. In fact, Jaffee himself trusts the speakers so much that he even takes them on the road with him. Additionally, the CVA Active Series Speakers deliver tremendous power output and exceptional full-frequency response. The striking aluminum grills on the subwoofers minimize power compression and optimize driver performance.
Jaffee and Pink started Fonogenic Studios six years ago as a place for world-renowned musicians to record their albums, rehearse and perform live sets. In addition to Wonder, Shiflett and Hogarth, Fonogenic has also hosted artists such as Allan Parsons and Minnie Driver, as well as The Foo Fighters and The Wallflowers band members. As part of their plans to generate further interest in the studio, Jaffee and Pink are launching a YouTube channel to share with the world Fonogenic Studios’ live performances and the incredible impact that the P-Series has on the venue’s sound system. For more information, visit www.fonogenic.com.
A video tour of the venue can be found on the studio’s YouTube page: http://www.youtube.com/watch?v=iEKOC8TmkUA.
Cerwin-Vega!, part of the new Gibson Pro Audio division, is a leader in the design, manufacture, and distribution of loudspeakers for the home and professional audio markets. Designed in the pursuit of dynamic, accurate sound reproduction since 1954, Cerwin-Vega! products are distributed throughout the world via a network of distributors and dealers in more than 75 countries. For additional information on all Cerwin-Vega! products, please visit us online at www.cerwin-vega.com.
About Gibson Guitar Corp.
Gibson Guitar Corp. is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul Guitar is the bestselling guitar of all time and is a tribute to the late, famed musician of the same name. Collectively, the Gibson Robot Guitar, Gibson Dark Fire, Gibson Dusk Tiger and the Gibson Firebird X represent the biggest advances in electric guitar design in more than 75 years. Through the Gibson Foundation, Gibson Guitar Corp. has become equally known for its philanthropic efforts on behalf of music, education, health and human services. Founded in 1894 in Kalamazoo, MI, and headquartered in Nashville, TN, since 1984, Gibson Guitar Corp.’s family
of brands includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, Wurlitzer and Gibson Pro Audio. Visit Gibson’s website at www.gibson.com. Follow Gibson Guitar at www.twitter.com/gibsonguitar and www.facebook.com/gibsonguitar.