Leading flight case and speaker component manufacturer Penn Elcom announces the appointment of Max Wasinger as Vice President of Sales for the AV Racking division of its business in the U.S.
Based in California, Max will bring his vast experience in consumer electronics, his considerable skills and charisma, excellent contacts and enormous energy to the Penn Elcom Inc. team, where he will focus on evolving their renowned industry standard 19 inch racking technology into a new and refined product range, tailored to commercial and home installation markets.
Max, who previously worked as Executive VP Sales & Marketing at Mitsubishi Electric for six years, is really excited about the new position.
Penn Elcom Inc.’s CEO Phil Stratford comments, “We are extremely fortunate to have someone of Max’s calibre on-board. We welcome him and look forward to expanding our brand presence in the commercial and home automation / installation sectors under his leadership”.
Whilst at Mitsubishi Electric, Max worked closely with numerous key AV industry players, and fully understands the unique nuances of this segment, together with its associated sales and distribution channels and product development, at which, in his own words, he is “Relentless at bringing to market”.
Max’s work at Penn Elcom will include overseeing and co-ordinating the development of a completely new and innovative line of 19 inch racking products, initially for the U.S. market, and his long term goals include establishing Penn Elcom as THE leading AV 19 inch rack manufacturer in the Americas.
Many positive attributes attracted him to Penn Elcom.
He is “Very impressed” with the speed and agility of the set up – globally as well as specifically in the U.S. – and their ability to identify and target new opportunities that complement the core operation, in addition to the “Vigor and entrepreneurial spirit of the senior management team”.
“This incredible can-do attitude, dedication to customer-led needs and meeting market demands with quality and high standards has made Penn Elcom a leading brand, and one with which I share the same values and visions for the future,” he concludes.