DWP Live Highlights Barco's Technology With Projection Mapping On Caesar's Palace

DWP Live Highlights Barco's Technology With Projection Mapping On Caesar's Palace

DWP Live partners with Barco for fifth year in a row to execute Belgium Beer Bar event at 2016 CinemaCon

CinemaCon took place Monday, April 11 through Thursday, April 14 at Caesars Palace in Las Vegas. The event is the largest and most important gathering of movie theater owners from around the world, attracting over 5,000 industry professionals from more than 80 countries. The Belgium Beer Bar, an industry party hosted by Barco on Wednesday night, culminated with a projection mapping piece on Caesars Palace that looked brighter and sharper than ever before.

“This was the fifth year that Barco invited us to do this project, and the challenge every year is to put out something that’s going to be bigger and better than the year before,” said Danny Whetstone, founder and president of DWP Live. “Since the event’s guests are all members of the cinema business, they are extremely knowledgeable and savvy. To impress this type of audience, we need to put on something spectacular. It needs to be technically correct and larger than life.”

Fivestone Studioscreated the content for the piece. In addition to handling the sound design and visual effects, the Nashville-based production company also composed a custom track for the show’s finale.

“It took our team of six animators and designers two months to develop the content for the 10-minute show,” said Traylor Woodall, founder and executive creative director of Fivestone Studios. “Due to the large amount of character animation, we used motion capture technology to animate the Barco engineers.”

In addition to producing the projection on Caesars Palace, DWP Live also provided gear and technical oversight for all aspects of the party. To execute the event, DWP Live used:

“The VFC cards in the d3 media servers allowed us to run the entire show from a single box with a backup machine running in tandem, as opposed to previous years, when we ran the show from four or more machines,” said Clay Tipton, DWP Live’s department head of media servers.


“We were able to add a number of Barco technical elements to the party as well as some live elements, such as a DJ and four Barco "future girl” themed dancers, to make it more of an experience. The High End Systems lighting fixtures were the perfect complement for the video mapping piece,” Whetstone said.
 
CinemaCon is the official convention of The National Association of Theatre Owners. It offers new trailers, film footage, product presentations, seminars, a trade show and the Big Screen Achievement Awards show that highlights today’s top filmmakers and actors.
 
Representatives from every major studio — Disney, Fox, Lionsgate, Paramount, Sony, Universal, Warner Bros., STX Entertainment and Amazon Studios — attend as well as some of Hollywood’s top stars, including Susan Sarandon, Zac Efron, Anna Kendrick, Adam DeVine and Keanu Reeves.
CinemaCon 2017 will take place March 27-30.

DWP LIVE provides projection mapping, video projection and related technology rentals. Founded in 2007 by Danny Whetstone, a 20-year industry veteran, DWP Live is headquartered in Nashville, Tennessee and maintains an office in Los Angeles, California. DWP Live’s expert team of programmers, projectionists and technicians has helped produce shows all over the globe. Some of these events include the 2012 Beyonce’s “I Was Here” music video inside the United Nations General Assembly Hall for World Humanitarian Day and the Super Bowl halftime show featuring Madonna in that same year. In 2015, DWP Live helped execute projection mapping pieces for the United Nations Sustainable Development Goals launch, the World Meeting of Families with Pope Francis in Philadelphia and Adele Live in New York City at Radio City Music Hall.

Learn more at:

Facebook: Facebook.com/DWPLive

Twitter: @DWP_Live

Instagram: @DWPLive

 

About Barco

Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,300 employees worldwide. Barco posted sales of 1.029 billion euro in 2015.

 

About Fivestone Studios

Fivestone Studios (www.FivestoneStudios.com) is a Nashville-based production company that uses the power of innovation and storytelling to develop immersive experiences through motion graphics, live action and interactive content.

 
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