NEW YORK – (For Immediate Release) – Millions of Americans are motivated during their daily exercise routines by listening to Rachel Platten’s “Fight Song” on their music devices. Recently, a group of guests got to hear the singer perform her smash hit live as they worked up a sweat pedaling indoor cycles alongside Hilary Duff and Glee star Lea Michele at an upscale “cardio party in Manhattan’s trendy Meatpacking District.
The invitation-only event celebrated the launch of a 10-city coast-to-coast fitness tour sponsored by Target and SoulCycle. In addition to Platten’s uplifting vocals, the 150 health-minded attendees at the launch party were pumped up by the beats laid down by DJ Irie of Miami Heat fame. Setting an equally inspirational tone at the exercise fest was a Barrett Hall designed lightshow anchored by 45 Next NXT-1 moving LED panels from CHAUVET Professional that were supplied by WorldStage.
Hall, the owner of Magic Hour East, designed the show to reflect the verve and élan that has made SoulCycle one of the hottest names in the fitness industry. Founded 10 years ago, the indoor cycling chain has attracted a passionately dedicated following, particularly in New York and California, by making fitness fun with its energetically choreographed group exercise sessions. The chain’s hip aura caught the attention of Target, which partnered with it on the 10-city tour.
“SoulCycle is all about enthusiasm and excitement,” said Hall. “We want to capture this spirit by creating a dynamic lighting design. The Next NXT-1 panels were instrumental in helping us achieve this goal by allowing us to create a lot of movement in an indoor cycling Ride Room space that wasn’t really designed to house a lightshow.”
The low and varying ceiling height of the party site presented a challenge for Hall and his design team. “We were in a venue that has relatively low and inconsistent ceiling height,” said the LD. “So I decided to embrace this and keep the fixtures not too far above head height. We had a really low trim of only about 10’. We arranged fixtures in a grid formation throughout the space. The movement of the NXT-1 and its narrow beams allowed us to create patterns that engaged guests from this relatively low height without leading them to feel that we were overwhelming them with a wall of light. Of course, the low power draw and heat generation of these LED fixtures was very important too, given the configuration of the room.”
Hall utilized the Next NXT-1’s virtual gobo wheel to modify channels for gobo maps and indexing. “The built-in gobo wheel feature gave us plenty of shapes and looks to choose from while cutting down on our overall programming time,” he said. “Our programmer Eric Christian also had a lot of fun busking on this one with chase scenes. He matched the look and feel of our video wall content on the Next NXT-1 moving panels during DJ Irie’s set.
The Next NXT-1 fixtures’ RGBW 10-watt OSRAM LED fixtures produced a variety of colors during the event, with special emphasis on Target Red and SoulCycle Yellow. “We got great matches on the logo colors,” said Hall. “Both sponsor logos are circles, so it was nice to introduce some contrast by showing them on a square-faced fixture like the NXTs. Plus, just in general, the square facing and movement of these fixtures introduced some nice visual variety to the design.”
Hall and his team certainly got their exercise in at this fitness event by working hard to meet tight deadlines. “The NXT-1 helped us stay on schedule, because the built-in virtual gobo wheel cut out a lot of programming time, and the fixtures were also easy to hang on truss. We had to move quickly on this project, but our gear and the efforts of our team, Eric Christian and lighting director Susan Nicholson - plus Drew DeCorleto and J Wiese from WorldStage -- made all the difference.”
About CHAUVET Professional
CHAUVET Professional offers innovative professional lighting fixtures for the production and touring market as well as permanent installation in theaters, hospitality venues, cruise ships, clubs, television and architainment applications. For more information, please visit www.chauvetprofessional.com
Chauvet, headquartered in the USA, is a leading global manufacturer of professional luminaires, truss and related equipment, fulfilling the needs of various industry sectors. Chauvet has four main brands: CHAUVET® DJ, CHAUVET® Professional, ILUMINARC® and TRUSST®. They share Chauvet’s unified strategy to pursue every market segment where it has a competitive advantage in terms of value, innovation and performance, with an emphasis on LED technology. For more information, please visit www.chauvetlighting.com