In more than 25 stores and counting, throughout California and Washington, Veggie Grill stores are relying on the sonic quality of Bose® loudspeakers to buttress the brand’s high-quality vegan fare
Framingham, MA, September 17, 2015 – Based in Santa Monica, California, fast-casual vegan restaurant Veggie Grill has taken off. The restaurant chain, which opened its first store in 2007 in Irvine, California, now operates over two dozen outlets in three states, focused on offering only plant-based food, with no meat, dairy, eggs, cholesterol, animal fat or trans fat. Veggie Grill’s management works hard to have every aspect of its customer experience reflect a sense of high quality and high standards, and that extends from the food to the background music. That’s why virtually all of Veggie Grill’s more than two-dozen locations — there were 28 as of the end of 2014 — now have sound systems from Bose® Professional.
Depending upon an individual location’s overall size and interior dimensions, a Veggie Grill restaurant will have anywhere from four to 16 Bose FreeSpace® DS-16F, DS-40F or DS-100 surface-mount speakers provide full-range sound for background music. These are powered by Bose PowerMatch® PM4250N configurable networked amplifiers, which allow Veggie Grill to control the volume level, on and off times, and the content mix for the audio in all of its locations, from its central office in Santa Monica via Ethernet connection. Locally, each store manager can also control the audio mix, using the Bose ControlSpace® CC-64 networked controllers that are wall-mounted in each outlet. This combination of sonic quality, networked system management, and the highly regarded Bose reputation for technical excellence has made Bose the choice for the Veggie Grill chain.
“I’d say that the Bose brand was a huge part of their decision when it came to choosing sound systems,” says Rene Perez, Field Engineer for Accelerated Communications, Inc., the AV systems integrator that is doing the AV systems installations for Veggie Grill nationally. “The Bose brand conveys a perception of very high-end audio, and that fits well with Veggie Grill’s message about the quality of its food.”