Abu Dhabi, July 21, 2010 – Wildfire Inc., market leader in UV (ultraviolet, aka “black light”) effects for theater, themed entertainment and visitor attractions, supplied Ferrari World with a lighting package to provide atmosphere and enhance the guest experience throughout the park. From the Wildfire brand, the installation includes 86 Effects Master Deluxe series fixtures (EM-42D), 48 Long-Throw floods (LT-250F, LT-250S, LT-400F), and 181 SableLux linear fluorescent lamps. Additional equipment provided by Wildfire includes 49 Eclipse series dowsers and 25 power supplies.
Scheduled to open Oct 2010 on Yas Island (30min from Abu Dhabi, 50min from Dubai) Ferrari World is the first Ferrari-branded theme park.
Wildfire is well established in the theme park sector with more than 20 years of providing UV lighting & effects for major parks in the US, France, Japan and now the UAE. The list includes Six Flags, Sea World, Disney, Universal Studios, Warner Bros. and Knott's Berry Farm.
“The world is watching this dramatic expansion of the amusement park industry in the Middle East and we are honored to be a part of it,” says John Berardi, president of Wildfire, Inc. “Transforming a brand of Ferrari's caliber into a first class guest experience opens a new dimension in branded entertainment.”
About Wildfire, Inc.
Founded in 1989, Wildfire, Inc. has been the market leader in the UV effects industry from its inception. Manufacturing the lights, lamps and both visible and invisible fluorescent paints, the company's philosophy has always been that what they are really providing is an effect. Wildfire's commitment to a specialized market has placed Wildfire effects and products at top amusement parks around the world, on concert tours utilizing dual image backdrops, in family entertainment centers and theatrical productions - anywhere that an operator, designer or producer seeks to create a magical shift in the guest environment.
About Ferrari World
The Ferrari World theme park on Yas Island in Abu Dhabi, UAE pays tribute to the passion, excellence, performance and technical innovation that Ferrari has established over the years and represents today. Ferrari World Abu Dhabi is the result of a partnership between Ferrari and Aldar Properties PJSC, Abu Dhabi's leading property development, management and investment company.