Santa Monica, CA, July 27, 2010 – Wildfire Inc., market leader in UV (ultraviolet, aka “black light”) effects for theater, themed entertainment and special events, supplied 16 Long-Throw flood black light fixtures (LT-400F) to Glow, the all-night art event set to take place Sept. 25th on Santa Monica's Muscle Beach. As a sponsor of the Glow event, Wildfire provided the equipment at a discounted rate.
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Glow is a free, dusk-to-dawn phenomenon featuring international, national and local artists and including black light performances by acrobats, jugglers, dancers and martial artists. Santa Monica joins Paris, Toronto, Rome, Madrid, Chicago, New York and other cities around the globe whose communities produce nuit blanche (white night) events.
Energy efficiency, quiet operation and even distribution make the Wildfire 400W Long-Throw floods an ideal outdoor lighting choice for Glow's nighttime beach setting.
Wildfire takes an active interest in promoting arts and community events, encouraging artists and designers to apply and experiment with UV lighting and effects. “We are delighted to be part of the transformative festival and celebration of community that is Glow,” says John Berardi, president of Wildfire, Inc.
About Wildfire, Inc.
Founded in 1989, Wildfire Inc. has been the market leader in the UV effects industry from its inception. Manufacturing the lights, lamps and both visible and invisible fluorescent paints, the company's philosophy has always been that what they are really providing is an effect. Wildfire's commitment to a specialized market has placed Wildfire effects and products at top amusement parks around the world, on concert tours utilizing dual image backdrops, in family entertainment centers and theatrical productions - anywhere that an operator, designer or producer seeks to create a magical shift in the guest environment.
About Glow
Glow is an all-night cultural experience featuring original commissions by artists that re-imagine Santa Monica Beach as a playground for thoughtful and participatory temporary artworks. Partnering with 18th Street Art Center, Freewaves, LAND and Machine Project to jointly curate and commission projects, Glow is a production of the City of Santa Monica and the Santa Monica Arts Foundation.