Scharff Weisberg partnered with Production Glue on the kick off of AOL's five-city road show to promote its ad business. Dubbed "The Wider Web: Achieving Growth in a Fragmented Market," the event was held November 17 at the American Museum of Natural History in New York City where it showcased AOL's web properties and the capabilities of its Platform-A ad division.
Scharff Weisberg supported the kick off with an array of lighting fixtures, which were installed and readied in the eight-hour window before show time. The company participated in a similar road show in 2007 as part of AOL's First Look digital upfront promoting its original programming lineup.
Production Glue was hired by AEG Live Events to act as the base of operations for the New York event. "We implemented the design and the concept for the show providing the labor and executing the design developed by our technical manager Tim McDevitt and AOL," notes Production Glue production electrician Lucas Zimmerman.
Production Glue was challenged to meet the power requirements of the venue and maximize a limited budget. "We chose LEDs and moving lights very carefully," Zimmerman recalls. "To create as much branding for AOL as possible we went with Rosco Image Pros, which enabled us to give the client everything they wanted and more than they hoped for."
Among the lights provided by Scharff Weisberg were six-foot Color Blazes; Chromacore 12-inch Color Blasts; Martin Mac 700 and 250 spots; pinspots; EDLT 19-degree, 26-degree, 36-degree, 90-degree, and 70-degree lekos; and Rosco Image Pros. The rig was controlled by grandMA and City Theatrical wireless DMX consoles.
"Scharff Weisberg came through with flying colors," Zimmerman declares. "They gave us excellent service fulfilling all our requests, assisting us with solving problems and helping us organize for the event."
Production Glue's Daniel Marcus teamed with colleague Zimmerman on the project. Erik Perry was Scharff Weisberg's project manager.
About Production Glue
A technical consultancy for the live entertainment industry, Production Glue, LLC has experience spanning landmark events, sales meetings, awards shows, upfronts and upfront parties, live concerts, industrials, press events, Broadway and Off-Broadway theater, street festivals and outdoor events, and a wide range of corporate and social celebrations.
About Scharff Weisberg
Scharff Weisberg and Video Applications, firms with extensive histories in the presentation and staging markets, recently announced a co-ownership agreement. While continuing to operate independently, the two companies work together strategically to provide clients with state-of-the-art audio, video, lighting equipment and services. With a strong presence on both coasts, Scharff Weisberg and Video Applications are able to deliver a large array of cost-effective services on a national level. For more information, call 212-582-2345 or visit our website at www.scharffweisberg.com. For more information on Video Applications, visit www.videoapps.com.