LOS ANGELES – MagicSnow® kicked off the holiday season at The Grove in Los Angeles on Sunday, Nov. 11, transforming the Hollywood landmark into a real life winter wonderland. Snow fell on a crowd of over 20,000 spectators and a host of celebrities, capping off The Grove’s 10th Annual "Hollywood Christmas Celebration." The magical snowfall and annual tree lighting celebration has become an iconic Hollywood tradition, as MagicSnow and The Grove both mark their tenth anniversaries.
Their most elaborate extravaganza to date, the event included a 110 foot Christmas tree, live performances from the Backstreet Boys, Colbie Caillat, Far East Movement, Michael Bolton and others, as well as elaborate lighting, fireworks, special-effects and musical productions. The event’s highlight was an appearance by Santa Claus, finished off by an epic special effects snowfall created by MagicSnow.
The show was hosted by Extra TV’s Mario Lopez and taped for a syndicated televised Christmas special to air nationally over Thanksgiving weekend. Snow at The Grove happens twice nightly at 7pm and 8pm, now through New Year’s Eve. For more information about MagicSnow and its fake snow effects, please visit http://www.magicsnow.com