The Sixth Annual Charity Ride of the Long Reach Long Riders will kick off July 31 and ride through August 6. Benefitting Broadway Cares/Equity Fights AIDS and The ESTA Foundation Behind The Scenes, the riders will gather in Richmond, Virginia and take a route that includes rides through areas of Tennessee, North Carolina, and Georgia.
The group has also announced that the 2010 ride will begin and end in San Francisco. You can read more about the LRLR charities here. Read more about Behind the Scenes, or donate directly to the ESTA Foundation here.