The event, organised by global Marketing and PR agency Centigrade, saw a host of celebrities and Breitling enthusiasts come together to celebrate the launch of its New York boutique. The 4500-square-foot store is located a stone's throw from 5th Avenue and showcases over nine hundred timepieces.
Three hundred specially selected guests, including brand ambassadors John Travolta and Wayne Gretzky as well as hockey player, Mark Streit and NFL star and broadcaster Boomer Esiason attended the event in Manhattan on 15th January.
The sidewalk outside of the new boutique was transformed in to a VIP reception area. Truss structure provided by PRG was erected housing a red-carpet area for staff to meet and greet VIP guests and the media. GDS LiteWare UL wireless battery uplighters were incorporated in to the design of the structure and played a key part in transforming a chilly New York sidewalk in to a stylish reception.
An exclusive, high-end feel was imperative for such prestigious clients, attention to detail was key in the design and ambiance of the whole event. GDS LiteWare UL fittings were used as a light source and to provide colour-changing light. LiteWare UL is a battery powered RGB uplighter with wireless DMX control, it is a stand-alone controllable light-source with up to 24 hours battery life, the cable-less fittings allowed PRG quick and easy installation and set-up without the additional problem of running cables in the snow and LiteWare's aluminium case provided a sleek and clean look. The fittings were supplied to PRG by TechnoLite. GDS LiteWare is distributed in North America by A.C.T Lighting
Julie Barnard – President of Centigrade Inc commented; -
“The light fixtures worked really well for us, we wanted a clean look and didn't want to run power cables outside in the snow. The fittings looked great and gave us the flexibility to change colour as needed”.
LiteWare is available in UL (40W) or HO (80W) and is a flexible lighting solution for any event. IP45 rated for internal or external use, W-DMX or SHoW DMX controlled this adaptable fitting can be used as a stand-alone unit charged by an individual power-supply, multiple fittings can be charged in LiteWare's custom 4 or 6 Way charging flightcase. A floor bracket is also available allowing the fitting to be mounted at any angle for versatility. LiteWare has successfully sold all over the world and is ideal for applications that require quick and easy installation in a cable free environment.
For more information visit www.gds.uk.com or call the A.C.T Lighting sales team on +1 201 996 0884. GDS is a multi-award winning UK Manufacturer with a diverse range of technology-based