It's not easy to stand out in the night skyline of Las Vegas, but the Tropicana recently found an exciting way to become the center of attention. Beginning last month, stunning 3D video projections on “the Trop's” exterior have been bringing the building to life, adding a spectacular new dimension to this Las Vegas landmark.
Designed and installed by LD Systems of Houston, the display is the largest permanent projection installation in the US. LD Systems, with the help of Hippotizer media servers, 3D map and blend a combination of 3D special effects and Tropicana promotional imagery, all of which is visible for miles, nightly.
Hippotizer has become the server of choice in the growing art of building projection around the world. Main elements of the Tropicana rig are the Hippotizers and Barcoâ„¢ 20k projectors. 3D media content is provided by Texas Video & Post, with 2D content by SKG Advertising of Las Vegas.
“We've used Hippotizer for a number of building projections, but this is the biggest,” says Garth Hemphill of LD Systems. “In the beginning, the client gave us seven 30- to 40-second ad spots, and we created a 15-minute show by adding both custom and stock content. Since then we have replaced the stock content with new custom content, and ran a live special event for the grand opening of Nikki Beach at the Tropicana using content taped and edited during the event, as well as live triggered Logo crawls and transitions. The reception in Vegas has been great. We're continually updating the content remotely from our Houston office, and are already planning a future upgrade with brighter projectors, using Hippotizer's UberPanâ„¢ component.”
Garth adds, “Good technical support from your manufacturers is vital for large complex projects like this. We rely on TMB, Hippo's American distributor, for quick and accurate response, day or night, and they never let us down.”
See video of the Tropicana and other 3D mapping projects at: Coolest Building Projections Ever!!
LD Systems can be accessed at www.ldsystems.com.
Learn more about Texas Video & Post at www.tvpmedia.com.
TMB is exclusive distributor for Hippotizer in The Americas.
For information about Hippotizer, visit www.tmb.com/products/hippotizer.
Learn more about other innovative and exciting products from TMB at www.tmb.com.