SGM has appointed Tel Aviv-based Halilit, a leader in the Israeli music scene since 1941, to be its exclusive territorial distributor.
Operating as an importer, distributor and retailer, the company — set up by the Greenspoon family 70 years ago — is now in its third generation. They have worked for 20 years with SGM's parent company, RCF, which forms part of an enviable portfolio of MI and pro audio brands — all represented on a sole basis.
Stated Halilit's Eitan Glickman, “The arrival of SGM within the RCF Group is timed perfectly with our plans to get into lighting. It is the natural partnership for our professional PA department.”
In May Halilit held a seminar at its facility providing the opportunity for the Italian manufacturers to introduce themselves to the local market and demonstrate their products, and the changes that have given them a competitive edge.
Said SGM area manager, Antonio Parise, “I am delighted to be working with the Greenspoon family — who are a very professional company. I am confident that with their vast experience they can position the SGM brand within the right market segments.”
“If SGM succeeds as we expect in the local market, it will have a major impact on our business,” added Eitan Glickman. “It has the potential to be even bigger than the PA business.”