Ensuring strong corporate identity plus high visibility for a stand in a large exhibition can be challenging, particularly when the client is an international blue chip company. Thomas Mayr, of Austria's 3D Company, was presented with just such a challenge for Siemens' 832 m² stand at Vienna-Tec, Austria's largest industrial trade fair, in OctoberThe exhibition combines six top international trade fairs and covers all four halls plus the mall at Vienna's Congress Center Messe Wien. As the world's largest industrial automation supplier, Siemens was presenting a range of automation and industry solutions, so the majority of the stand was given over to demonstration and product areas. However, there was also a catering area, where on each of the four days of the show, two chefs prepared a full lunch for 400 visitors to the stand. This area, which incorporated a seven by four metre buffet area, with four serving staff, needed to be incorporated into the stand design, yet defined as separate from the working area.
Thomas Mayr's solution was to use 185 of G-LEC's Phantom30 LED video frames, the largest installation of such frames ever seen in Austria. Two columns of the frames were built at opposite corners of the open plan stand, while the remaining frames were flown high above the two adjoining sides. The middle corner formed the catering area, and here the LED frames provided a strong visual division of the two different areas. Thomas explains: "Not only do the G LEC Phantom frames have a high impact value for visitors, they are also very light and easy to handle. I couldn't have delivered this design with any other LED frame system."
The system was provided by Eventamt, G LEC's rental partner in Austria. General manager Tom Wessely says: "The Phantom system is easy to handle, which makes it ideal for exhibitions, where the time for building and dismantling stands is limited. The frames displayed the Siemens' logo and other images, which we programmed onto the Pandoras Box media server after the rigging had been completed."
Vienna-Tec is a biennial exhibition, with the 2008 event recording 34,500 visitors from around the world.