"Not really a big deal." That's how Full-Blown Events co-founder Dave Judy described his company's staging of back-to-back press events for Subaru of America and Mitsubishi Motors, N.A. April 9th at the New York International Auto Show.
As anyone who has ever been involved in the production of such events knows, however, the feat actually was a rather "big deal," requiring the design and equipping of two separate staging venues, the coordination of two separate crews and the stage management and direction of the two events-held within one hour of each other!
Mitsubishi's event was first on the schedule at New York City's Javits Convention Center and involved the introduction of its left-hand drive iMiEV electrical vehicle, the new 2010 Lancer Sportback Ralliart and the top-of-the-line Outlander GT compact crossover.
Barely an hour later, Subaru was up with its introduction of the all-new 2010 Legacy All Wheel Drive Sedan and a surprise reveal of the 2010 Outback, the car maker's mid-size wagon/crossover SUV vehicle.
Both events featured product videos, reveals and executive presentations complete with graphics and speaker support material. Supervision of these elements was handled by clients' executive producer Mike Hansen whose long-standing working relationship with FBE made it possible to "rely on FBE with complete confidence for all the technical and logistical services associated with these events," according to Mr. Hansen.
FBE co-founder Peter Twill noted that the timing of the events came as somewhat of a surprise to his team. "We'd signed on for both events before the press event schedule had been released, so the timing was a bit of surprise for us. But handling these kinds of unexpected developments is really what separates the men from the boys in our business."
Mr. Judy sited three factors that he believes enabled FBE to produce both events so close together and with "absolutely no glitches."
"First of all, there's experience. We've done so many of these events, and others like them, the entire production process is really second nature to us. Second, there's our intimate working relationships with our crews and sub-vendors. We've all been together so long, everyone just intuitively knows how to work with each other."
Lastly, Mr. Judy cited what he calls the "FBE way," stating, "We've worked all over the world with all kinds of clients in all kinds of situations. But at heart, we're California guys. We just don't get rattled! We know every problem has a solution, one we've probably even come up with before. It's the FBE way-we're in full control, all the time."
The two New York press events, wrapped up FBE's auto show production season, which also included Subaru's concept vehicle introduction at the Detroit International Auto Show, January 11th at Cobo Center.
Full-Blown Events (FBE) provides production management and technical design services to clients and experiential marketing firms for a wide range of live events. As a value-added service, FBE can also supply sound and video equipment from its own inventory to offer end-to-end event execution solutions for all types of venues. Company founders Dave Judy and Peter Twill bring to bear over 40 years of combined experience in production management and technical implementation for projects in such diverse industries as automotive, music and entertainment, pharmaceuticals, and real estate. To contact FBE, please call 714.507.2407, or visit gofullblown.com