For the first time in the company's history, ETC will host an end-user training event at its headquarters. CUE – which stands for ‘Create, Understand, Experience' – will be a unique opportunity for lighting professionals of every skill level to enhance their work.
CUE's mission is to create closer connections between ETC and its customers, and to foster knowledge exchange between end-users themselves. Hands-on product training will be led by the ETC employees who create and develop the company's award-winning gear and by other industry luminaries who have changed the lighting world. CUE attendees will get an insider's view into how ETC works – including a tour of the famed ETC factory – and will be able to share ideas and user perspective. Several special activities will be included in CUE, such as pre-conference console programming classes, a welcome reception to kick off the main events, a picnic at ETC's headquarters that will feature live music by the renowned Sons of Sunset (a band made up of ETC employees), a keynote address by ETC CEO Fred Foster, and lectures by special guest speakers.
Says Foster: “CUE is all about learning from each other. ETC customers will bring in different knowledge of our products and unique experiences using them on a wide variety of projects, to share with each other and with ETC. We will be providing in-depth product education as well as hands-on learning opportunities for students and professionals alike.”
CUE will be held in downtown Madison, overlooking Lake Monona, at the Monona Terrace Convention Center, Monday, July 25th through Wednesday, July 27th, 2011. A per-person $199 fee will cover the welcome reception, training sessions, keynote-speaker sessions, exclusive ETC swag, meals, and more. Space at CUE will be limited, so early registration is recommended. To sign up to receive registration details, visit www.etcconnect.com/cue.