LOS ANGELES – Blaine Engle has joined Elation Professional/Acclaim Lighting as National Sales Manager for the Specifications Market. A three-decade lighting industry veteran, Engle will be responsible for overseeing all US-based Elation and Acclaim project specifications and developing sales for specification-based projects involving the company's professional and architectural lighting products. His primary focus will be on Elation/Acclaim LED architectural series products and Elation's Impression series of LED automated moving heads.
“I am excited to be part of the Elation/Acclaim team,” stated Engle. “I have known most of the principals of the company for over half of my 29 years in the professional lighting business, and I am very happy to have this opportunity to work with them in my new role on a daily basis.”
Part of Engle's duties will involve functioning in a field sales role generating specifications for the company's products, targeting architects, specifiers and lighting designers. Additionally, he will work closely with the company's sales reps to assist them in securing project specifications and sales, and to provide them with technical education on the company's product line so they can better sell and service the Specifications Market.
According to Eric Loader, national sales director for Elation Professional and Acclaim Lighting, the fact that his company's broadened professional and LED product line is being used increasingly in specification-based projects created the need for a dedicated sales manager for the Specifications Market. With nearly 30 years experience in all facets of the professional lighting business – from production to sales – Engle has the ideal background and hands-on expertise to provide knowledgeable assistance to both end-users and sales reps on specifying Elation/Acclaim products for entertainment and architectural applications, said Loader.
“We are very pleased to have Blaine join our team,” commented Loader. “He brings a wealth of knowledge and experience to our company, which will help our sales rep and dealer network expand their business. Elation and Acclaim have grown by leaps and bounds the past few years because our expanding range of professional products are being specified on more and more entertainment and architectural projects. We need the dedication and focus of someone with Blaine's expertise to properly service this market and take full advantage of the growth opportunities it presents.”
Engle said his goal at Elation/Acclaim is to provide the company's entertainment and architectural lighting product sales team and customers with “the most up-to-date information and assistance during their LED product-selection process.” He notes that specifying LED products into application-specific requirements is often an educational process for the customer. “Considering the wide array of Elation/Acclaim products available for LED lighting solutions, this continuing effort toward education is important to the customer seeking specific lighting requirements, as well as on the larger, industry-wide scale of presenting information to the general solid-state lighting marketplace,” said Engle.
For more information, call Elation Professional toll-free at 866-245-6726 or visit www.elationlighting.com
Blaine Engle can be reached at [email protected]