Miami, Florida – February 2010… Super Bowl XLIV, which was played at Sun Life Stadium in Miami Gardens, Florida on February 7, 2010, was watched by an average of more than 106 million people—surpassing the 1983 finale of “M-A-S-H” to become the most-watched program in U.S. television history, according to the Nielsen Co. While the entire country was partying in celebration of the NFL's big day, nowhere was the celebratory mood more prevalent than in the greater Miami area, where a wide range of private, corporate-sponsored and public events took place at leading hotels, nightclubs, and other venues throughout the area. During this year's Super Bowl festivities, D.A.S. Audio had a strong presence at some of the most high profile events.
Allstar Audio Systems, Inc., of Smyrna, TN and Merritt Island, FL provided sound for the Coors Light Party on February 5th at Miami's Mansion Night Club. This invitation only event attracted a crowd of roughly 1,500 people and featured rap artist, producer, and film star Snoop Dog. Allstar Audio's sound system setup included twelve D.A.S. Audio Aero 38A self-powered, medium format line array elements (flown six per side), eight Compact Series 218 Sub 2K subwoofers distributed evenly across the front of the stage, and two Aero CA-28A powered, compact line array modules for front fill.
“I overheard Snoop's FOH engineer saying to one of my techs that the D.A.S. system was one of the best line arrays setups he's used in a long time,” reports Mike Borne, President of Allstar Audio. “This system was really loud, but it was also extremely clean sounding. We had a boisterous crowd and this system delivered the goods. Our client, the artist, and the crowd all voiced overwhelming approval.”
At The W South Beach, Solange Knowles spun tunes on the turntable while Tide and tennis star Venus Williams hosted an event celebrating the launch of the new Tide Plus Febreeze Freshness Sport laundry detergent. Other celebrities in attendance included Venus' sister Serena Williams, Jamie Foxx, and Terrell Owens. Miami, FL-based Master Sound Productions handled sound for the event that had greater than 1,000 people each of the three days. For this sound system, the Master Sound crew deployed ten D.A.S. Aero 12A powered, compact line array loudspeakers—5 per side: with 3 ground stacked and 2 flown for nearfields—accompanied by four D.A.S. LX-218A powered subwoofers.
Lazaro Soto, CEO of Master Sound Productions, described the event. “The atmosphere was like a giant block party,” he reports. “This event took place outside under a 50 x 50 foot tent and the entire street was closed to traffic, so people were coming and going the entire time. While our client was initially unfamiliar with the D.A.S. brand, they were very happy with the sound system's performance and were extremely complimentary of its impact on the people in attendance.”
Over at the Surfcomber Hotel in South Beach, the Bud Light Hotel was in full swing from January 29th through February 7th. Miami-based Interface Sound, headed by Ralph Alvarez, handled sound for this popular shindig. During the week, recording artist and actor Usher performed, along with Jamie Foxx and rapper Flo Rida—and let's not forget the Ultimate Fighting Championship® that took place as well. Here, the Interface Sound crew set up a sound system consisting of sixteen D.A.S. Audio Aero 38A line array elements— flown 8 per side—that were augmented on the low end by twelve Aero 182A 2k powered subwoofers, ground stacked 6 per side and vertically aligned under the flown loudspeaker clusters. A total of ten D.A.S. SML-12A powered stage monitors rounded out the package.
“The equipment worked remarkably well,” says Alvarez. “We experienced a torrential downpour on the second night, but the system was never turned off, nor was it covered—and we're talking about an all self-powered rig. The equipment got pretty wet and yet everything worked as usual. These loudspeakers were exposed to the elements for a total of eleven days and, through it all, they delivered great results. At one point, we had almost 4,000 people and, according to Usher's house engineer, he was extremely impressed with the sound and the levels of the system. Everyone who heard it was really impressed.”
On Thursday, February 4th, the Jerry Rice Celebrity Gala took place at the Seminole Hotel & Casino in Hollywood, Florida. NFL Legend Jerry Rice (known locally as “Miami Rice”) along with several other NFL greats, including Joe Montana, Emmitt Smith, Michael Irvin, and Brent Jones, had an evening of dinner and live entertainment to benefit the Buoniconti Fund. Miami Gardens, FL-based Beach Sound Inc. ran sound for the event. Here, they deployed a formidable collection of D.A.S. Audio Aero 12A powered, compact line array loudspeakers and LX-218A powered subwoofers.
“We continue to be impressed with the performance of our D.A.S. sound system,” says Beach Sound owner Andre Serafini. “The sound quality and coverage is excellent and the system is rugged and reliable. We consistently get positive reports from our clients and this event was yet another success for us.”
For information about the sound companies identified in this news release, visit Allstar Audio Systems online at www.allstaraudio.com, Master Sound Productions at www.mastersoundpro.com, Interface Sound at www.interfacesound.com, and Beach Sound at www.beachsound.com.
About D.A.S. Audio
Headquartered in Valencia, Spain, D.A.S. Audio is one of the world's leading manufacturers of loudspeaker systems, power amplification, signal processing, and related components. For better than thirty years, D.A.S. Audio products have been found on tour with the world's greatest performing artists and installed in many of the most prestigious facilities. For additional information about the company, visit them online at www.dasaudio.com.
Photo info: Usher on stage at the Bud Light Hotel party.