The first installation of SuperImaging MediaGlass in the US is at the Pavillion Antique Store outside of San Francisco. The key with this technology is that allows animated messaging to appear on completely clear surfaces via film and a blu-ray laser projector. For this installation, line art animations of antique furniture move and spin on the window, akin to a 3D hologram to draw traffic into the store. The window is kept completely clear, so merchandise stays completely visible, while the holiday decorations and the animated falling snowflakes complement each other. According to the folks at SuperImaging, no other technology creates this effect while keeping the window completely clear.
Check out the footage of it in action: