Old Lyme, Conn., March 20 2012: Audio specialist Sennheiser announced that it has been chosen by leading audiovisual communications provider AVI-SPL as one of three exclusive microphone manufacturer suppliers. AVI-SPL is the largest commercial integrator in the installed sound market with revenues of over $550 million per year. Herman Procurement and Logistics, Sennheiser's exclusive U.S. distributor in the installed sound / systems integration market, will provide strategic procurement under the new partnership.
“We are pleased to enter a new phase of strategic relations with AVI-SPL, which is among the most respected commercial integrators in the world,” commented Dawn Birr, vice president, sales and marketing for installed sound and distributed brands at Sennheiser's U.S. headquarters. “This partnership will help us achieve an even greater presence in all areas of the installed sound / system integration markets. We look forward to pursuing mutually beneficial opportunities with both AVI-SPL and Herman.”
The new strategic partnership between Sennheiser and AVI-SPL will ultimately benefit both companies, resulting in a higher level of service and potential cost savings for end-user customers, which consist of Fortune 100 companies, entertainment venues, government entities and many other enterprises and organizations. Herman, meanwhile, continues to provide Sennheiser with an expansive product line and service programs catered specifically to the commercial A/V marketplace.
“AVI-SPL has chosen Sennheiser as one of its primary manufacturing partners due to its longstanding reputation for uncompromising performance and manufacturing quality,” commented Patrick Hannon, director of procurement at AVI-SPL. “We are pleased to extend our strategic relationship with Sennheiser, as this enables us to consolidate our purchases and ultimately realize a higher level of service to our customers.”
Herman, which is a leading provider of connectivity and infrastructure products and services, has been Sennheiser's exclusive distributor for the IS/SI market since October, 2009. In addition to being a nationally recognized distributor, Herman has leveraged its 48 years of industry experience to help customers improve operational efficiencies and achieve cost savings related to the procurement and management of project materials.
“This is a win-win for AVI-SPL, Sennheiser and Herman,” commented Jeffrey Wolf, executive vice president of Herman. “We are pleased to have played a major role in developing this strategic procurement program, which represents yet another milestone for our companies and will lead to exciting growth prospects in 2012.”