AV Concepts Brings the Holographic Ghosts of Christmas to Dollywood

AV Concepts, the nation’s leading holographic and immersive technology provider, has partnered with Dollywood theme park and Fred Blurton Productions to integrate holographic technology into its first production of Dollywood’s A Christmas Carol, as part of its annual Smoky Mountain Christmas presented by Humana celebration. For the theme park’s recurring show, AV Concepts assisted Dollywood Entertainment’s creative team in developing four holographic characters – Jacob Marley and the Ghosts of Christmas Future, Present and Past – with holographic Dolly Parton starring as the Ghost of Christmas Past.

“The many uses for this technology continue to adapt and grow,” said Nick Smith, president of AV Concepts. “In this case, a revered and very busy entertainer can now perform for fans on an ongoing basis, which is an incredible technological feat and opens the door for future innovations across multiple industries.”

The illusions were created using highly tensioned holographic foil, customized lighting effects and advanced high definition projectors. AV Concepts worked in cooperation with Dollywood Entertainment’s creative team to develop the holographic performances and build the staging structure. The stage was then integrated within the existing artistic design.

"Our challenge in creating Dollywood's adaptation of such a well-known work was to do something different and exciting for our guests that would allow this production to stand out from the many others," said Dollywood Entertainment Director Paul T. Couch. "The holograms afford Dollywood the opportunity to mount a truly unique production and, at the same time, enable us to include Dolly as a cast member which is another wonderfully unique aspect of our show."

AV Concepts is well-known for its groundbreaking execution of Tupac Shakur as a holographic illusion at Coachella 2012. The company’s portfolio crosses a broad variety of industries, including sports, entertainment, corporate events and meetings. The company has a 26-year track record of delivering superior value and client satisfaction through consultative design in audiovisual, lighting, projection, creative and digital display solutions, among many more services.

This edition of Dollywood’s A Christmas Carol will run through Jan. 4, 2014 with more details and show times available at www.dollywood.com. For more information about AV Concepts’ total creative solutions, visit www.avconcepts.com.

About AV Concepts

AV Concepts converges creativity and technology by providing unique audio, video, lighting and immersive technical solutions. The recognized industry leader in the intersection of creative services and technical staging implementation, AV Concepts has been driving innovation to a new level for brands, professional meetings and corporate and entertainment events for more than 25 years. The company’s proprietary Liquid Scenicsm technology creates dynamic visual experiences with nearly limitless content creation possibilities to engage and energize audiences. With more than 100 team members supporting 200+ annual events across North America, AV Concepts delivers exceptional quality, ideas and client satisfaction. For more information, visit www.avconcepts.com and follow the company on Twitter and Facebook.


About The Dollywood Company

A highly awarded and widely recognized leader in the amusement industry, The Dollywood Company consists of the 150-acre Dollywood theme park; the 35-acre Dollywood's Splash Country and Dollywood Cabins. As unique as its namesake and owner Dolly Parton, Dollywood is the 2010 Applause Award winner, the theme park industry's highest accolade; the reigning five-time Golden Ticket Award winner; and recipient of 21 Brass Ring Awards for Live Entertainment (more than any other theme park in the world). Open nine months a year (late March through early January), Dollywood offers rides and attractions, shows, and a dozen crafters authentic to the East Tennessee region.


Dollywood's Splash Country, recognized by the Travel Channel as one of the country's most beautiful waterparks and named 2009's Must-See Waterpark by the International Association of Amusement Parks & Attractions, operates from Memorial Day to Labor Day. Dollywood Cabins offers luxurious cabin accommodations overlooking Dollywood. For more information, call 1-800-DOLLYWOOD or visit dollywood.com.  Operating days and hours vary.


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