Attraktion! GmbH will introduce PLAYOKE Dance at EAS

PLAYOKE out of home group interactive for the leisure market uses group motion trackingAttraktion! displays PLAYOKE Dance to the European market at EAS 2013
Following the successful launch of PLAYOKE Dance at AAE 2013 in Singapore in June, Attraktion! will introduce the product to European entertainment markets at IAAPA's EAS show in Paris this September. Playoke (patent pending) delivers a state-of-the-art experience through a pioneering application of 3D motion tracking to group interaction.

Vienna – Attraktion! GmbH will present its Playoke Dance product to European entertainment markets at IAAPA's Euro Attractions Show, taking place from 18th to
20th September at the Port de Versailles Convention Centre in Paris. PLAYOKE Dance is the first interactive dance game of its kind, using 3D group motion tracking and designed specifically for out-of-home commercial use. Attraktion! will introduce PLAYOKE Dance at EAS (booth #2106) to show its applicability to theme parks, family entertainment centers, science centers and other leisure facilities.

At the heart of PLAYOKE Dance is the pioneering application of 3D motion tracking to groups. Movements and steps of players are tracked, analyzed and compared in real time. The immediate feedback, combined with a system of points and ranking, adds a competitive element and a challenge designed to make the experience more entertaining and satisfying.

PLAYOKE Dance offers multi-faceted content options which provide entertaining and
“edutaining” experiences for kids, teens and adults. Operators of indoor amusement venues can offer customized experiences such as dancing to famous pop music videos, interacting with animated mascots, or playing edutainment games.

Markus Beyr, managing director of Attraktion! GmbH“Attraktion! is continually growing its portfolio of products and services, and PLAYOKE Dance has been a milestone for the company since it was first introduced in spring of this year,” says Managing Director Markus Beyr (pictured at left), a leisure sector entrepreneur who has realized some 200 attractions over two decades in the business. Attraktion! already has more than a dozen PLAYOKE Dance systems under contract, including two with educational content for a major information technology & communication experience center being developed in Riyadh, by the government of Saudi Arabia.

Playoke GmbH represents a subsidiary of the Attraktion! group of companies. The initial Playoke product line, PLAYOKE Courses, debuted to the fitness market in April 2013 at the FIBO show in Cologne. PLAYOKE Courses programs range from basic step, aerobics and dance movements to more rigorous, intermediate and advanced options. The PLAYOKE Dance product line targets the entertainment and leisure business.

PLAYOKE Dance can be experienced at the Euro Attractions Show (EAS) in Paris between 18th and 20th of September, in Hall 5 at booth #2106. Markus Beyr is available for meetings during EAS. Business and press inquiries are welcome at any time.

Contact: Carina Kaltenleithner | Sales Assistant | +43 664 5036175 |
[email protected] | Attraktion! GmbH | Wipplingerstr. 32/20A | 1010 Wien, Austria