JTE’S New PixelArcs Light UK's Tallest Purpose-Built Advertising Structure

JTE’S New PixelArcs Light UK's Tallest Purpose-Built Advertising Structure

JCDecaux recently unveiled a new London advertising landmark, exclusively designed by award-winning architects Foster and Partners. The M4 Tower, which is the first of its kind, is set to become a reference point for the city’s travelers and commuters. In a first for outdoor advertising, the structure is made almost entirely from special glass housing LEDs.

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